Phase 1
- Target student count 3650
- Target pre-schools, primary schools, creche etc. in metros(where purchasing power is high). They are least automated with zero or very low budget for IT spending.
- Automate their operations for free using sophisticated web based tools. Provide all possible resources to help them achieving operational efficiencies. Please see use cases of web portal.
- In return to above we will get following important information
- Kids data (sex, age, date of birth)
- Parents data (address, phone, email)
- Use above data to exploit very accurate target market e.g. Two revenue channels
- Direct revenues
- Birthday Parties arrangements thru outsourcing (use cold calls two week before birthday)
- Provide hobby classes (piano classed, dance classes, abacus, drawing, sports etc.)
- Many other things similar to above where direct selling is possible
- Indirect Revenues
- Use portal to sell toys, consoles, games very specific to kids (similar to cross selling)
- Align products to marketing effort of other companies (Sell Toy Story toys during marketing on other channels by Pixar e.g. television commercial)
- During festivals or specific time of year sell specific products (e.g. toy boat and umbrella during rainy season)
- Use portal for advertising revenues.
